Privacy Policy

1. Information We Collect

Personal Data

We collect information that you provide directly to us when you inquire about our services, request information, or engage us for consulting services. This may include your name, email address, phone number, company name, job title, and any other information you choose to provide.

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. We may also collect information about your browsing behavior, such as pages viewed and links clicked.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For more information about how we use cookies, please see our Cookie Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide information about our consulting services
• To deliver consulting services when you engage us
• To communicate with you about our services, including sending updates and marketing communications (with your consent)
• To improve our website and services based on usage patterns and feedback
• To comply with legal obligations and protect our rights

3. Legal Basis for Processing

Under Hong Kong's Personal Data (Privacy) Ordinance and other applicable data protection laws, we process your personal data based on the following legal grounds:

• Consent: When you have given us permission to process your data for specific purposes
• Contract: When processing is necessary to fulfill a consulting engagement or respond to your inquiry
• Legitimate Interest: When we have a legitimate business interest that does not override your privacy rights
• Legal Obligation: When we must process your data to comply with applicable laws

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with third parties only in the following circumstances:

• Service Providers: We may share information with trusted service providers who assist us in operating our website, conducting our business, or servicing you, provided they agree to keep this information confidential
• Legal Requirements: We may disclose information when required by law or to protect our rights, property, or safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis
• Secure data storage and backup systems

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it. Typical retention periods include:

• Inquiry data: 2 years from last contact
• Client engagement data: 7 years after engagement completion
• Marketing communications: Until you withdraw consent

7. Your Rights

Under applicable data protection laws, you have the following rights regarding your personal information:

• Right to Access: You can request a copy of the personal information we hold about you
• Right to Rectification: You can request that we correct inaccurate or incomplete personal information
• Right to Erasure: You can request that we delete your personal information in certain circumstances
• Right to Restrict Processing: You can request that we limit how we use your personal information
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format
• Right to Object: You can object to our processing of your personal information for certain purposes
• Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time
• Right to Lodge a Complaint: You can file a complaint with the Hong Kong Privacy Commissioner if you believe we have violated your privacy rights

To exercise any of these rights, please contact us at [email protected].

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: